Effective date: September 17, 2026

This Privacy Policy explains how sandhyaraobooks.com ("the Site," "we," "us") collects, uses, and shares information about visitors. This Site is operated by Sandhya Rao Books. By using the Site, you agree to the practices described below.

Information We Collect

Information you provide directly. If you sign up to receive a free excerpt or join our email list, we collect your name and email address.

Information collected automatically. When you visit the Site, we and our third-party partners automatically collect certain information about your device and browsing activity, including your IP address, browser type, device type, pages viewed, referring URLs, and the date and time of your visit. This is collected through cookies, pixels, and similar tracking technologies.

Tools and Third Parties We Use

We use the following third-party services, which collect data on our behalf and under their own privacy policies:

    • Meta (Facebook) Pixel. Used to measure the performance of our Facebook and Instagram advertising and to show you relevant ads on those platforms. Meta's data practices are described at facebook.com/privacy/policy.

    • Google Analytics and Google Ads. Used to understand how visitors use the Site and to measure and deliver advertising through Google's network. Google's data practices are described at policies.google.com/privacy.

We do not currently use a third-party email marketing platform. Email signups for the free excerpt and mailing list are collected and managed directly by us. If we begin using a third-party email service provider in the future, we will update this policy to name that provider.

These partners may combine the information we share with other information they have collected about you across other sites and services.

How We Use Information

We use the information we collect to:

    • Deliver the free excerpt and respond to inquiries

    • Send newsletters or updates you have opted into

    • Measure and improve the performance of our advertising

    • Understand and improve how visitors use the Site

    • Show you relevant ads on Facebook, Instagram, and Google based on your prior visits (retargeting)

Cookies

The Site uses cookies and similar technologies to enable the tools listed above. You can control cookies through your browser settings, and you can opt out of interest-based advertising through the Digital Advertising Alliance (optout.aboutads.info) or the Network Advertising Initiative (optout.networkadvertising.org). Blocking cookies may affect how the Site functions.

Links to Other Sites

The Site links to Amazon for book purchases. We do not control Amazon's site and are not responsible for its privacy practices. Please review Amazon's privacy policy before providing information there.

Your Rights and Choices

Email communications. You can unsubscribe from our emails at any time using the link in any email we send.

California residents. Under the California Consumer Privacy Act (CCPA), you have the right to know what personal information we collect, request deletion of your information, and opt out of the "sale" or "sharing" of personal information for targeted advertising, which may include our use of the Meta Pixel and Google Ads described above. To exercise these rights, contact us using the details below.

EU/UK/EEA residents. If you are located in the European Economic Area or the UK, you have rights under the GDPR, including the right to access, correct, delete, or restrict our use of your personal information, and the right to object to processing based on legitimate interest, including advertising. To exercise these rights, contact us using the details below.

Children's Privacy

The Site is not directed at children under 13, and we do not knowingly collect personal information from children.

Data Retention

We retain personal information for as long as needed for the purposes described in this policy, or as required by law.

Changes to This Policy

We may update this Privacy Policy from time to time. The "Effective date" at the top reflects the most recent update.

Contact Us

If you have questions about this Privacy Policy or want to exercise your privacy rights, contact us at:

twilight.rao@gmail.com